This logo concept was created for up-and-coming swimwear label, Eva Swim. Our client wants her brand to make women feel confident in their swimwear and we took that idea and created the below logo concepts from it. Our client’s final choice (pictured center left) embodied femininity with the cursive monogram font but mixed with bold confidence with the strong lettering underneath. We think it was the perfect choice and fit for her brand!



+ primary logo

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